Know who's at risk.
Before they leave.
Retain more members.
Members don't leave at renewal — they disengage months earlier. MemberRun gives you engagement scoring, churn prediction, and targeted outreach so you can intervene before it's too late.
You can't retain members you can't see leaving.
No visibility into who's at risk
A member stops attending events, ignores emails, and skips their CPD credits. You don't notice until their renewal lapses. By then, they've already mentally left. You're losing members you could have saved — if only you'd known.
Same email to everyone
Your new member and your 10-year veteran get the same newsletter, the same renewal reminder, the same event invite. You know personalization matters. But with no engagement data and no segmentation, broadcast is all you've got.
No engagement scoring
Is a member who attends three events more engaged than one who logs in weekly? You don't know — because you have no way to measure engagement. Every member is a black box until they renew or don't.
Surprises at renewal time
Renewal season comes and 15% of members don't renew. Leadership asks why. You don't have data — just theories. The loss happened months ago. Renewal was just when you noticed.
What MemberRun gives engagement teams.
Not vanity metrics — actionable intelligence. The kind that turns renewal surprises into retention wins.
Engagement scoring
Every member gets a real-time engagement score based on event attendance, login frequency, CPD activity, community participation, and email interactions. You see who's active, who's cooling off, and who's gone dark.
Churn prediction
AI-powered models identify members at risk of not renewing — 90 days before their renewal date. You get a prioritized list of members who need attention, not a surprise when it's too late.
Smart segments
Automatically group members by engagement level, membership tier, geography, CPD status, or any combination. Build segments once, and they update themselves as member behavior changes.
Targeted outreach
Send the right message to the right members at the right time. Re-engagement campaigns for cooling members, recognition for power users, gentle nudges for the quiet ones. Personalization without the manual work.
Community forums
Give members a reason to come back between events. Discussion forums, resource sharing, and peer connections — all within the platform. Every interaction feeds the engagement score.
Activity tracking
See every touchpoint — logins, events attended, courses completed, credits earned, emails opened, forum posts. A complete picture of each member's relationship with your association.
Every engagement question. Answered.
From the ED to the membership committee — here's what your retention strategy sounds like with MemberRun.
Retention isn't a renewal problem. It's an engagement problem.
By the time a member ignores their renewal notice, they've already been disengaged for months. MemberRun catches the disengagement early — so your retention strategy starts at the first sign of silence, not the final reminder.
See engagement scoring in action.
We'll show you how churn prediction, smart segments, and targeted outreach work together to keep your members active and renewing.
Book a free demo